In the EEB project we have started to talk about “the inertia of business as usual”. It has become increasingly clear that “business as usual”, or incremental change, will not lead to the necessary transformation of the building sector, achieving a radical decrease in global energy use in buildings. Market forces are not likely to take the lead yet, and today's building policies are not strong enough or not sufficiently enforced to have a real impact.
The fact is that we all need to change our energy behavior – at home and at work, including the professionals who finance, design, build and maintain the places where we live and work.
EEB identified this in our Facts and Trends Report. We said behavior was one of three business levers (along with a holistic approach and new financial models) that should help business achieve the desired transformation. The Assurance Group, in our meeting in Tokyo, advised us to drill further into these key factors. We are therefore holding three expert workshops on these themes. The behavior workshop was the first.
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